Social Media & Art Direction
Showreel
May, 2025
A curated reel of social content, campaigns and art direction produced across brands in Paris and Shanghai, from concept to final cut.
→ Shooting & Editing: Mikael Semhoun
Brand Content Strategist & Creative Lead
xSuit
2025-2026
Solo strategy and creative production for xSuit's social channels, from editorial planning and shoot direction to Meta Ads and weekly KPI reporting. Grew the community by 30% in two years, reaching 147k followers on Instagram with close to 50 pieces of content a month.
Creative Lead: Mikael Semhoun
CEO: Max Perez
Marketing Lead: Daniel Fuze
Social Media Strategy, Cultural Heritage
UNESCO
2024-2026
Role: Group Creative Director | Team: Lazare Eloundou, Fatima Boyer.
Description: Full digital strategy for a UNESCO-backed cultural heritage project in the Comoros, including a 360° social media presence across Facebook, Instagram, LinkedIn and TikTok, a new website, and a multilingual content strategy, with on-the-ground training for local journalists. The campaign supported the site's inscription on the World Heritage list.
Social Media & Editorial Management
STEF Group
June, 2024
Editorial and social media strategy for STEF, a 4.3Bn€ logistics group with 22,000 employees across 8 countries. Built a measurable editorial system at European scale across LinkedIn, Facebook, X and YouTube, led the production of the brand's Hero film, and grew the community by 18% in two years.
Social Media & Editorial Management: Mikael Semhoun
Head of Communication: Céline Audibert
Communications Manager: Sébastien Bouquerel
Art direction
Clique TV
August, 2022
Social media and creative strategy for Clique TV, produced at Blackmotion, from editorial planning and client briefs to video scripting and shoot direction.
Art direction, Fashion
Grand Optical
July, 2022
Set Design: Marie Chevallier
Shooting for Grand Optical's social media campaign.
Art direction, Fashion
Champagne Laurent-Perrier
May, 2022
Shooting for Champagne Laurent-Perrier social media, including post-production at Black Motion.
Art direction, Fashion
1664
April, 2021
Shooting for 1664 social media, including post-production at La Chose.
Art direction, Fashion
Caron Parfums
2019 to 2021
Social media and creative strategy for Caron Parfum, produced at Blackmotion, covering brand content, video production and creative direction.
Art direction, Fashion
Cindy Chao
March, 2022
Shooting for Cindy Chao social media, including post-production at Black Motion.
Art direction, Fashion
Sweet Pants
January, 2020
Social media and creative strategy for Sweet Pants, produced at Blackmotion, spanning content production, shoot direction.
Art direction, Fashion
Azaya
November, 2019
Social media and creative strategy produced at Blackmotion, covering brand content, video production and creative direction.
Creative Director: Jonathan Aboucaya
Copywritter: Jérémy Sitbon