Brand stories.
Built on strategy.

10 years of agency and in-house experience in digital marketing and multichannel campaigns. I develop the strategy, direct and produce the creative work, publish it and analyse the results. I manage agencies, creators and influencers, and lead multidisciplinary teams of up to 12 people.

At xSuit, I independently led brand and founder content, creator partnerships and paid acquisition. Instagram reached 155K followers, growing by 32% in 15 months. A €10K monthly Meta Ads budget delivered a 17% reduction in cost per lead over 14 months and a return on ad spend of 3.

At STEF, I coordinated social media in English across eight European countries, trained business units and managed the agency Invox. At Blackmotion, I led 12 art directors, developers, editors, motion designers, camera operators and editorial consultants across simultaneous client accounts for six years. I analysed client needs, presented creative recommendations and oversaw scripts, shoots, editing, brand identity and no-code web design. Clients included Clique TV, Believe, Sweet Pants, Manko, Caron Parfums and GrandOptical. Multichannel calendars connected ideation, production and publication on Instagram and Facebook; HubSpot supported segmented newsletters and email campaigns. For the UNESCO-supported Patrimoine des Comores project, I built the digital platform, trained local journalists and coordinated partners.

Based in Paris and available immediately. French is my native language; I work fluently in English, including writing and presentations.