Azaya
Brand identity · Digital · Film
LUXURY TRAVEL
An invitation
to elsewhere.
Naming, identity and a wider brand world for a luxury travel agency.
- My role
- Naming, brand platform, visual identity, website and campaign creation.
- Scope
- Brand identity · Digital · Film
A world beyond the destination.
Context & challenge
Azaya needed a name and a connected brand expression for its luxury travel offer. The challenge was to communicate the feeling of an exceptional journey across identity, editorial, digital and campaign materials.
Strategic response
The work pairs a geometric signature and emblem with destination photography, editorial typography and rich material applications. These elements give the brand a consistent presence, from its smallest printed detail to a full photographic composition.
Geometry meets
editorial expression.
The geometric wordmark creates a recognisable anchor. Softer editorial typography and an alternation of dark, light and photographic surfaces bring variety. The emblem adds a second scale of recognition across objects and printed materials.
View full size ↗
View full size ↗From an idea of travel
to an entire brand world.
Editorial layouts, stationery, packaging and digital compositions extend the identity. A consistent relationship between the signature, photography and space makes each application feel part of the same world.
Azaya in motion.
Project credits
- Naming, identity & design
- Mikael Semhoun
- Creative direction
- Jonathan Aboucaya
- Copywriting
- Jérémy Sitbon
- Agency
- Blackmotion
- Client
- Azaya