Mikael Semhoun

Comoros heritage

Digital strategy · Training · UNESCO-supported project

Comoros heritage — Built heritage

CULTURE & HERITAGE · COMOROS

A place, its people.
A shared story.

Building a digital and editorial foundation for a UNESCO-supported cultural heritage project in the Comoros.

My role
Digital Marketing & Content Strategist. September 2024–September 2026.
Scope
Digital strategy · Training · UNESCO-supported project

Build the platform. Enable local voices.

Context & challenge

A cultural heritage project needs more than a digital presence. It needs a way to connect places, stories and people across languages, channels and partner organisations.

Strategic response

For the UNESCO-supported Patrimoine des Comores project, I built the website and editorial strategy from the ground up, developed multilingual content and coordinated the local association, project partners and UNESCO teams. The channel strategy spanned Facebook, Instagram, LinkedIn and TikTok.

01 / Creative direction

A digital foundation and the skills to use it.

I travelled to the Comoros to train local journalists in social media. Alongside the digital platform, I coordinated the association, project partners and UNESCO teams through the World Heritage inscription process. The work combined practical training with visibility KPI reporting across Facebook, Instagram, LinkedIn and TikTok.

The tangible outputs were a website, a multilingual editorial approach and social media training for local journalists. The work connected editorial strategy, hands-on production, local training and partner coordination throughout the project.

People and place
02People and place
The next generation
03The next generation
Website and multilingual content
Local journalist training
Partner coordination and KPI reporting

Project credits

Digital strategy & content
Mikael Semhoun
Project support
UNESCO
Collaboration
Patrimoine des Comores, local journalists and project partners
Project team
Lazare Eloundou / Fatima Boyer
Original project ↗
Next project / 06Clique TV↗