Clique TV
Visual identity · Motion · Social
MEDIA & ENTERTAINMENT / CANAL+
An editorial voice.
Made to move.
A graphic language built for editorial formats, presenters and social screens.
- My role
- Graphic design, motion and creative strategy with Blackmotion.
- Scope
- Visual identity · Motion · Social
A family of formats, with personality.
Context & challenge
An editorial platform has to carry many voices and topics while remaining recognisable on a small screen. Titles, interviews and recurring formats need their own character within a shared graphic language.
Strategic response
Bold typography, direct colour and short motion sequences bring that language into the social feed. Format titles become graphic signatures, with compositions adapted to horizontal and vertical screens.
A graphic system in motion.
The sequences below show the original motion work, from the Clique signature to recurring editorial formats. The films play silently in a continuous loop.
Different formats.
A shared vocabulary.
Heading Now and Barlow appear in the original type studies. Strong shifts in scale and a vivid palette create a clear hierarchy for names, programme titles and short editorial messages.
Project credits
- Graphic design, motion & creative strategy
- Mikael Semhoun
- Agency
- Blackmotion
- Client
- Clique TV / CANAL+