Selected art direction
Photography · Product · Composition · Film
SELECTED PHOTOGRAPHIC WORK
Different worlds.
A precise point of view.
Selected visual worlds, from product photography to film.
- My role
- Art direction and production across selected Blackmotion projects.
- Scope
- Photography · Product · Composition · Film
Start with what makes the object distinct.
Context & challenge
Champagne, high jewellery and eyewear ask for different visual registers. The work needs to respect each brand while finding a clear and engaging way to present its products.
Strategic response
The selected images explore proportion, surfaces and light: architectural arrangements for champagne, close observation of jewellery, and graphic sets for eyewear.
Laurent-Perrier
Clean geometry and restrained props give the bottles a sculptural presence. Seasonal details introduce warmth without overwhelming the product.
Cindy Chao
Close views reveal the organic forms and intricate surfaces of the jewellery, moving between the finished piece and the context of making.
Grand Optical
Paper, fabric and geometric shapes create graphic settings for eyewear. Set design: Marie Chevallier.
Sweet Pants
Caron Parfums
Art direction and content production with Blackmotion. Still-life imagery and campaign compositions explore powder, petals, citrus and fragrance ingredients through colour, texture and light.
Project credits
- Art direction & production
- Mikael Semhoun
- Agency
- Blackmotion
- Grand Optical — set design
- Marie Chevallier
- Clients
- Laurent-Perrier / Cindy Chao / Grand Optical / Sweet Pants / Caron Parfums